Structure of a Strategic Marketing Plan

A business-to-business, or b2b, marketing plan is a road map of the process and strategic marketing tools a company will use to promote their product and service by detailing their target market's needs and fulfilling them better than the competition.

Every marketing plan, whether it is for small business or Internet marketing, should be well organized to ensure that all relevant information is considered and included. There are many ways to organize a company marketing plan. True North uses different marketing plan approaches depending on the clients need for marketing plan performance. Marketing plans are written for strategic business units, product lines, individual products/brands, or specific markets. Although the actual outline used may be different, most plans will share common elements.

Once the strategic marketing plan is in place, True North will manage all of the marketing resource materials necessary to execute marketing promotion materials.

We keep three goals in mind so that our client's marketing plan is:

 

1. Disciplined:

A clearly defined outline of the step-by-step actions and processes the company needs to execute in order to increase sales and profitability through their marketing strategies.

 

2. Logical:

There is nothing worse than coming up with a plan that is not realistic within our clients budget and capabilities. All of our plans are tailor made to fit each client.

 

3. Successful:

Having an evaluation of the marketing plan that includes the ability to measure results is paramount. An evaluation can be a test market prior to plan implementation or an end of year assessment and a sales comparison from the previous year.