Direct Mail Marketing

A Direct marketing allows you to target a specific market better than any other advertising medium. You decide who gets your message, when they get it, and where they get it. Direct mail marketing campaigns vary from simple eye-catching postcards to envelopes containing your information and/or promotion.

A successful direct marketing campaign requires a delicate balance between good graphic design, effective copy writing and call to action for the customer, and most importantly a GREAT mailing list.

Unlike an advertising campaign that may or may not be seen by a potential customer, a direct mail can be a direct hit on a potential customer. By adding a call to action such as a time sensitive promotional give-away direct mail allows for better tracking in the success of a strategic marketing campaign.

Most of our customers are able to supply a qualified list for their direct mail campaigns utilizing their internal customer relation management (CRM) list databases. However, True North has the capability of researching the availability of mailing lists for our customers. Many times qualified lists can be purchased through industry-related associations and trade publications. Lists can be sorted by any matrix of demographic criteria including industry, region, personnel title or any other mixture that can produce a highly qualified business marketing list.