Corporate Branding
Branding is not only creating an identity for a corporation or product but also includes the process of Brand Strategy and Brand Management.
At True North, corporate branding or corporate identity begins by identifying the strengths of your company or product in the marketplace and creating a corporate branding strategy that addresses the needs of the customer. This "brand positioning" allows your company or product to stand out as unique or better. It also allows for the company to have a common message in their sales strategy and consistency in how the product is presented to the marketplace.
Consider this. If you were to give a colleague a glass of tap water and tell them it was tap water they would probably say the water was "OK" or "tasted funny". If you give that colleague another glass of tap water and tell them it was Evian or Sparkling Water they would probably say it tasted "very good" or was "refreshing". Your colleague is tasting an IMAGE. That is the psychology behind branding and the importance of it's value in your overall marketing strategy.
Once TrueNorth has established your brand and positioning you can begin to market the brand. Brand marketing consists of creating marketing materials that enhance and substantiate your product's brand image. Advertising and Public Relations are the most widely used tools in branding and brand management consulting.
Branding is an ongoing process, as customers needs or wants change or as your company and product evolves so must the brand and it's overall message. So, whatever your image is or what it needs to be True North will help you to define it, create it and make that IMAGE PERCEPTION a reality on your bottom line. Whether your product is 10 days or 100 years old.
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