Web Site Redesign Considerations
“The definition of insanity is doing the same things but expecting different results”
- Albert Einstein
The most common trend when revising a web site is to base the redesign on the inclination that the site is dated in its design and content. This in turn translates into an ineffective web site that is incurring cost with hosting fees, yet not able to justifying the expense by supporting sales and marketing efforts effectively. Perhaps the company’s message has changed or the company wishes to get more out of their up front investment and monthly hosting fees for their online presence.
And so, in many cases a company summons a web site design firm, advertising agency or developer to help them redesign their site without a clear understanding of what they need for a successful redesign.
It is important when considering a web site redesign to look at your end objectives first. All successful web sites are built on sales and marketing goals established before the site redesign has begun. These goals must be specific, realistic and measurable. The goals should not be technology or graphic-design based. The goals need to be based on business challenges and customer interactions.
It is important to capture both in detail in order to create a clear picture of what will be needed to make your web site redesign a success. Establish what you want to achieve and create the best strategy for how to get the desired results ...
Download the full article to read more. In the article you will learn:
- What makes a web site a good web site
- How to justify a redesign
- How to initiate a redesign project
- How to measure success of a redesign
- How to translate data into direction
- And much more ...
Also if you are having trouble evaluating your own web site or would like a bit more help, please down load our Online Business Questionnaire. This questionnaire was written by us to help you evaluate what your needs are for a web site and to help establish direction.
