Northwinds

Google + Social Network = Improved Returns

Posted on 19. Aug, 2009 by Beth.

One of the largest tasks we face everyday at work is how to find information faster. We all know that if you put in a search in Google you will be met with paid ads and about a million results that are really nothing but crap. So most of your time is spent sifting through [...]

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Five Small-Business Email Customer Lifecycle Tactics

Posted on 19. Aug, 2009 by Beth.

It’s probably no surprise that the process of acquiring new customers comes with one of the higher price tags of any of your marketing initiatives. The value of growing your customer base is obvious: the potential to sell more products or services. Moreover, increasing customer loyalty will reduce your marketing costs by providing you with [...]

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Green Marketing ‘Broke Through’ in 2008—What’s Next?

Posted on 19. Aug, 2009 by Beth.

Wall Street had a stormy 2008, but there is a silver lining: Industry leaders are now turning to all things “eco” as a new source of (genuine?) green. Here are the top five green marketing stories from a volatile year—and what they may mean for your business in 2009.
1. Advertising Goes Green and Gets Noticed
The [...]

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Learn From the Pros at Adobe TV

Posted on 19. Aug, 2009 by Beth.

As a creative professional you must always be striving to be creative but also better at what you do. In today’s industry that means being more proficient with the software you are using.
The biggest issue creative professionals have is finding the time to learn new things or even knowing where to look. Thankfully Adobe knows [...]

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The CAN-SPAM Act: Requirements for Commercial Emailers

Posted on 18. Aug, 2009 by Beth.

As we enter into 2009 and many companies are turning to E-Marketing Strategies, TrueNorth wants to remind you all of the governing laws for using email as a commercial tool. These are guidelines, these are laws.
The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send [...]

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Monroe Litho Featured in Graphic Arts Online for “Go Green” Initiative

Posted on 01. Feb, 2009 by Beth.

SGPP is a new green print certification. Here’s the journey we took to adopt it.

(Graphic)
Monroe Litho is gaining recognition as one of the leading environmentally friendly printers in the U.S. Quietly, gradually, from our plant in Rochester, NY, we believe we have gained a solid reputation for quality and reliability among top-level clients, such as [...]

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What is Twitter

Posted on 10. Dec, 2008 by Beth.

Many people in the B2B world are still very new to Social Networks and marketing. Twitter is becoming more and more of a household name in that arena. Basically the idea of Twitter is for individuals to engage in short conversations with one another that are open for all to join in on. It takes [...]

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