Social Media Technology: An Online Dialogue with Your Customer
Posted on 10. Dec, 2009 by ashley.
A true subject of my generation I am a social networking addict. Maintaining profiles on Facebook, Twitter, LinkedIn and more I’m connected to friends, family and people from all over the world, some I quite frankly don’t even know. As such, I’ve been excited to see companies starting to take interest in using social media [...]
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Buckprop.com – Featured Site
Posted on 20. Oct, 2009 by Beth.
The Buckingham Properties (www.buckprop.com) web site redesign project was much more than just a visual upgrade from the previous site. The new site offers extended features to users as well as a robust offering of content management tools to maintain the web site.
True North worked with Buckingham Properties to expand and improve upon their existing [...]
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Google Tools You May Not Know About and Some You Should Stay Away From
Posted on 18. Sep, 2009 by Beth.
We are pretty sure that most people know Google offers a wide variety of applications from Adsense to word processing. Some of these are heavily geared towards larger businesses but many are geared towards smaller businesses. While most of these are really great and should be used by any business, there are a few out [...]
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Calvauto.com – Featured Site
Posted on 16. Sep, 2009 by Beth.
The Calvary Automation web site (www.calvauto.com) was a major web site redesign project. The existing site at the time of the redesign was a simple HTML web site that Calvary maintained minimally for years that did not reflect the growth, new services and operational excellence that they had since achieved. TrueNorth was asked to build [...]
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Create your own custom iPhone icon for your website
Posted on 16. Sep, 2009 by Beth.
If you own an iPhone you may have noticed that you can bookmark websites and add them to your home screen. I am sure you are thinking how cool it would be for your site to have one of those hot icons right on your phone. It is actually a very simple thing to do [...]
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Essential FireFox Add-Ons
Posted on 16. Sep, 2009 by Beth.
By now almost everyone is using FireFox for web browsing. IE6 & 7 are a not far behind but FireFox is, for now, the frontrunner. It also happens to be the browser of choice for me on a MAC. A major factor in this is its Add-on capability that launches it way past Safari (the [...]
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Demystifying RSS
Posted on 16. Sep, 2009 by Beth.
You are probably wondering what all of this talk of RSS (RSS feeds, aggregators and readers) is and are having trouble figuring it all out. TrueNorth wants to help you out. If you haven’t noticed, Northwinds uses RSS to distribute email as well as updates directly to you. So knowing how to use and manage [...]
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FUBAR
Posted on 16. Sep, 2009 by kris.
Ashley, our Chief Executive Intern, gave a blank look when I mentioned our mailing list was FUBAR. Is this a good thing or bad thing? Hence the ensuing weeks of cleaning house that would make Martha proud. After a flurry of scrubbing, adding, deleting and spit-polishing, the List is Shiny. It has Potential. A solid [...]
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Online Social Media
Posted on 19. Aug, 2009 by Beth.
It’s almost impossible to talk about the Internet, web redesign or E-Marketing without touching upon aspects of Social Media. This is something that has been growing over the past few years as Blogging and RSS have gained popularity and dominance over the web.
Unfortunately, unless you are exposed to this on a daily basis, Social Media [...]
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Keyword Tool For Online Marketing
Posted on 19. Aug, 2009 by Beth.
Try Google’s new search-based Keyword Tool (www.google.com/sktool). With this tool you can get a better bearing on what your potential customers are searching for in your industry and which keywords you should use in your web site and online marketing strategies.
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