Northwinds

Leveraging Technology Solutions, LLC, headquartered in Rochester, NY, is a leading software consulting company serving the challenges of contemporary businesses. Their approach combines deep expertise in both business processes and software solutions. Through analysis and assessment of clients’ specific business processes, they apply software solutions to make those processes more efficient and streamlined. Ultimately, Leveraging Technology provides a more profitable business process foundation on which their clients can operate.

Technologies Utilized:

• CMS: DotNetNuke 5.6.1
• News Module: AllNewsManager.NET (Modified for Leveraging Technology Usage [Customized Archive Listing] – Language: C#)
• .NET framework: 3.5
• Javascript library: jQuery 1.4.2 (Used to Enhance the UI and Modify Default Menu Behaviors)
• Database: Microsoft SQL Server
• Web Server: IIS

Screenshots of Website

The Website Challenge:

The Leveraging Technology website was convoluted in the presentation of their products and services. It was difficult to navigate and contained obsolete information. Combined, these challenges made it difficult for visitors to ascertain what the company did without clicking through multiple, confusing sub-menus. There was no clear, consistent messaging or branding throughout the site.

Solution:

True North worked with Leveraging Technology Solutions to improve upon their existing website content, concentrating on strengthening the Leveraging Technology brand and presenting the value-added services and solutions content more effectively.  First, TrueNorth established a site structure, content and development plan with achievable milestones for the client. Then, TrueNorth branded the company’s value proposition and wrote new content for the entire site based on the new branding. With the new site content written, and structure in place, TrueNorth designed an appealing and professional looking website by combining Leveraging Technologies depth of knowledge branding with a “deep ocean” theme.

Impact:

The client found the end product to be appealing in presentation, highly informative and easy to navigate. With a robust content editor in place, the client can add and remove content and pages within the site without the need for outside agency services. This particular web site took six months from concept to completion and was officially launched in April 2011.