Archive for 'The Strategist'

TrueNorth Partners with Hoovers

TrueNorth Partners with Hoovers

Posted on04. May, 2011 by Beth.

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TrueNorth invests in full access to Hoovers to provide your business with highly targeted marketing opportunities.

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Rounding Up Leads in a B2B Environment

Rounding Up Leads in a B2B Environment

Posted on24. May, 2010 by ashley.

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Everyone knows that beef is what’s for dinner and that M&Ms melt in your mouth but not in your hand. Advertising is not only part of our daily lives but a part of our culture and for the most part expected and accepted in our culture. So for companies selling to the general [...]

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What Brand of Professional Are You?

What Brand of Professional Are You?

Posted on14. Apr, 2010 by ashley.

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Your personal brand is the way you represent yourself professionally to your customers and colleagues. It represents your ideologies, strategies, and presence in a formal environment and defines who you are. Your personal brand is exemplified in your social media tools, relationships with others, and professional output. The importance of a positive personal brand image can make or break your connection with a new business opportunity or business relationship

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Social Media Technology: An Online Dialogue with Your Customer

Posted on10. Dec, 2009 by ashley.

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A true subject of my generation I am a social networking addict. Maintaining profiles on Facebook, Twitter, LinkedIn and more I’m connected to friends, family and people from all over the world, some I quite frankly don’t even know. As such, I’ve been excited to see companies starting to take interest in using social media [...]

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FUBAR

FUBAR

Posted on16. Sep, 2009 by kris.

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Ashley, our Chief Executive Intern, gave a blank look when I mentioned our mailing list was FUBAR. Is this a good thing or bad thing? Hence the ensuing weeks of cleaning house that would make Martha proud. After a flurry of scrubbing, adding, deleting and spit-polishing, the List is Shiny. It has Potential. A solid [...]

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Five Small-Business Email Customer Lifecycle Tactics

Posted on19. Aug, 2009 by Beth.

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It’s probably no surprise that the process of acquiring new customers comes with one of the higher price tags of any of your marketing initiatives. The value of growing your customer base is obvious: the potential to sell more products or services. Moreover, increasing customer loyalty will reduce your marketing costs by providing you with [...]

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