Archive by Author
Google Tools You May Not Know About and Some You Should Stay Away From
Posted on18. Sep, 2009 by Beth.
We are pretty sure that most people know Google offers a wide variety of applications from Adsense to word processing. Some of these are heavily geared towards larger businesses but many are geared towards smaller businesses. While most of these are really great and should be used by any business, there are a few out [...]
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Calvauto.com – Featured Site
Posted on16. Sep, 2009 by Beth.
The Calvary Automation web site (www.calvauto.com) was a major web site redesign project. The existing site at the time of the redesign was a simple HTML web site that Calvary maintained minimally for years that did not reflect the growth, new services and operational excellence that they had since achieved. TrueNorth was asked to build [...]
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Create your own custom iPhone icon for your website
Posted on16. Sep, 2009 by Beth.
If you own an iPhone you may have noticed that you can bookmark websites and add them to your home screen. I am sure you are thinking how cool it would be for your site to have one of those hot icons right on your phone. It is actually a very simple thing to do [...]
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Essential FireFox Add-Ons
Posted on16. Sep, 2009 by Beth.
By now almost everyone is using FireFox for web browsing. IE6 & 7 are a not far behind but FireFox is, for now, the frontrunner. It also happens to be the browser of choice for me on a MAC. A major factor in this is its Add-on capability that launches it way past Safari (the [...]
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Demystifying RSS
Posted on16. Sep, 2009 by Beth.
You are probably wondering what all of this talk of RSS (RSS feeds, aggregators and readers) is and are having trouble figuring it all out. TrueNorth wants to help you out. If you haven’t noticed, Northwinds uses RSS to distribute email as well as updates directly to you. So knowing how to use and manage [...]
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Online Social Media
Posted on19. Aug, 2009 by Beth.
It’s almost impossible to talk about the Internet, web redesign or E-Marketing without touching upon aspects of Social Media. This is something that has been growing over the past few years as Blogging and RSS have gained popularity and dominance over the web.
Unfortunately, unless you are exposed to this on a daily basis, Social Media [...]
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Keyword Tool For Online Marketing
Posted on19. Aug, 2009 by Beth.
Try Google’s new search-based Keyword Tool (www.google.com/sktool). With this tool you can get a better bearing on what your potential customers are searching for in your industry and which keywords you should use in your web site and online marketing strategies.
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Google + Social Network = Improved Returns
Posted on19. Aug, 2009 by Beth.
One of the largest tasks we face everyday at work is how to find information faster. We all know that if you put in a search in Google you will be met with paid ads and about a million results that are really nothing but crap. So most of your time is spent sifting through [...]
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Five Small-Business Email Customer Lifecycle Tactics
Posted on19. Aug, 2009 by Beth.
It’s probably no surprise that the process of acquiring new customers comes with one of the higher price tags of any of your marketing initiatives. The value of growing your customer base is obvious: the potential to sell more products or services. Moreover, increasing customer loyalty will reduce your marketing costs by providing you with [...]
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Green Marketing ‘Broke Through’ in 2008—What’s Next?
Posted on19. Aug, 2009 by Beth.
Wall Street had a stormy 2008, but there is a silver lining: Industry leaders are now turning to all things “eco” as a new source of (genuine?) green. Here are the top five green marketing stories from a volatile year—and what they may mean for your business in 2009.
1. Advertising Goes Green and Gets Noticed
The [...]
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Rounding Up Leads in a B2B Environment
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Website Assessment White Paper
- Learn From the Pros at Adobe TV
- Monroe Litho Featured in Graphic Arts Online for “Go Green” Initiative
- Green Marketing ‘Broke Through’ in 2008—What’s Next?
