With rapidly changing technology and strategies, it’s easy to find yourself holding a compass in a world of GPS’s.
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Everyone knows that beef is what’s for dinner and that M&Ms melt in your mouth but not in your hand. Advertising is not only part of our daily lives but a part of our culture and for the most part expected and accepted in our culture. So for companies selling to the general [...]
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Your personal brand is the way you represent yourself professionally to your customers and colleagues. It represents your ideologies, strategies, and presence in a formal environment and defines who you are. Your personal brand is exemplified in your social media tools, relationships with others, and professional output. The importance of a positive personal brand image can make or break your connection with a new business opportunity or business relationship
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Carestream Health NDT Solutions
New Product Launch Campaign: Kodak Industrex HPX-1
The Carestream Health NDT Solutions Group manufactures radiographic (x-ray) equipment for non-destructive testing of manufactured parts. Testing is done to evaluate the properties of the material, components or assemblies without causing damage. Industries served include aerospace, oil and gas, energy, infrastructure, manufacturing and precision machining.
When the [...]
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A true subject of my generation I am a social networking addict. Maintaining profiles on Facebook, Twitter, LinkedIn and more I’m connected to friends, family and people from all over the world, some I quite frankly don’t even know. As such, I’ve been excited to see companies starting to take interest in using social media [...]
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The Buckingham Properties (www.buckprop.com) web site redesign project was much more than just a visual upgrade from the previous site. The new site offers extended features to users as well as a robust offering of content management tools to maintain the web site.
True North worked with Buckingham Properties to expand and improve upon their existing [...]
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Google Tools You May Not Know About and Some You Should Stay Away From
Posted on 18. Sep, 2009 by bradley.
We are pretty sure that most people know Google offers a wide variety of applications from Adsense to word processing. Some of these are heavily geared towards larger businesses but many are geared towards smaller businesses. While most of these are really great and should be used by any business, there are a few out [...]
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The Calvary Automation web site (www.calvauto.com) was a major web site redesign project. The existing site at the time of the redesign was a simple HTML web site that Calvary maintained minimally for years that did not reflect the growth, new services and operational excellence that they had since achieved. TrueNorth was asked to build [...]
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If you own an iPhone you may have noticed that you can bookmark websites and add them to your home screen. I am sure you are thinking how cool it would be for your site to have one of those hot icons right on your phone. It is actually a very simple thing to do [...]
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By now almost everyone is using FireFox for web browsing. IE6 & 7 are a not far behind but FireFox is, for now, the frontrunner. It also happens to be the browser of choice for me on a MAC. A major factor in this is its Add-on capability that launches it way past Safari (the [...]
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