Where Cell Phones Go to Die
People are recycling more mobile phones each year.
By Kate Greene
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If you’ve recently replaced your cell phone, you’re not alone. More than half a billion cell phones were swapped for newer models in 2007, according to a study by the research firm Gartner. In the past, these phones might have been tossed in the garbage or just stashed in a drawer, but an increasing number of cell-phone vendors are promoting take-back programs, which make recycling an easier option for consumers. A discarded phone has a good chance of landing at ReCellular, the nation’s largest cell-phone recycling facility, which is based in Dexter, MI. If the phone’s in good shape, it’ll be refurbished. Otherwise, it will head to Sims Recycling Solutions, a smelter outside of Chicago. |
ICANN vote stirs worries of domain chaos
The decision to allow custom top-level domains will be a “nightmare” for brand managers, analysts and lawyers have warned
On Thursday, the Internet Corporation for Assigned Names and Numbers (ICANN) voted to allow–in addition to more traditional top-level domains (TLDs), such as .com and .org–theoretically any TLD at all, as long as it is no more than 64 characters long. The application process for such custom TLDs looks set to be arduous and the criteria reasonably rigorous, but observers say the new system will create confusion.
“This has the potential for utter chaos,” John Mackenzie, of the law firm Pinsent Masons, said Friday. “The attraction for cybersquatters is not going to be setting up a registry that matches someone else’s brand; it will be in the generic TLDs. All of a sudden, every brand will be forced to register their name at .shop, .buy and .london to stop anyone else getting it.”
Leonardo Project - Current technology helps the world understand the past
KODAK INDUSTREX ACR-2000i Digital System gives paleontologists their first look inside a mummified dinosaur.
Meet “Leonardo” (Brachylophosaurus Canadensis)—the most complete dinosaur fossil ever discovered. Tens of millions of years after his demise in primeval Montana, his remains are still 90% covered with fossilized skin, the pattern of its body scales clearly visible. He may have had a face only his mother could love, but paleontologists think he’s excitingly handsome, and they are convinced there is a wealth of knowledge in still more fossilized soft tissue lying beneath his rocky skin.
Of course, they want to mine that knowledge without destroying Leonardo. Dinosaur paleontology is nearly exclusively the study of bones, so truly mummified remains are rare treasures. It has been nearly 100 years since the discovery of a fossil even remotely close to Leonardo’s completeness.
Marketing Profs Interview May 2008.
Creating a Winning Web Site & Online Strategy: Q&A With Aaron Kahlow
While social media tools such as blogs and Twitter are getting all the buzz these days, we can tend to forget that for many B2B companies, the web site is still the main inroad for customers. As a result, web site performance and usability is critical. Aaron Kahlow is a partner in Business Online and a leader in the field of web site usability. Aaron gives some tips on how to improve your web site’s usability, in this exclusive interview:
What do you think is the biggest misconception that companies have about how visitors use and interact with their websites?
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