A true subject of my generation I am a social networking addict. Maintaining profiles on Facebook, Twitter, LinkedIn and more I’m connected to friends, family and people from all over the world, some I quite frankly don’t even know. As such, I’ve been excited to see companies starting to take interest in using social media technology in order to expand their marketing communications. Many are beginning to develop Facebook pages, encouraging their customers to become “fans.” These fans help spread brand and company awareness through their own variously connected networks.  However, this is just the beginning on where this new technology is going to be able to take us from a marketing perspective.