One of the largest tasks we face everyday at work is how to find information faster. We all know that if you put in a search in Google you will be met with paid ads and about a million results that are really nothing but crap. So most of your time is spent sifting through it all to find what you are looking for. TrueNorth has a couple nifty tricks for you to help speed up your search as well as come up with more qualified results.

As a creative professional you must always be striving to be creative but also better at what you do. In today’s industry that means being more proficient with the software you are using.

SGPP is a new green print certification. Here’s the journey we took to adopt it.

Monroe Litho is gaining recognition as one of the leading environmentally friendly printers in the U.S. Quietly, gradually, from our plant in Rochester, NY, we believe we have gained a solid reputation for quality and reliability among top-level clients, such as Bausch and Lomb, Carestream Health, Cornell University, Kodak and Mercedes Benz. In 2004, our company took the first steps toward adopting environmentally sensitive operations, launching a “Go Green” program. In December 2008, we were awarded a brand new verification of our attainment of green printing practices, when the Sustainable Green Printing Partnership verified that we are a green printer.

Ashley, our Chief Executive Intern, gave a blank look when I mentioned our mailing list was FUBAR. Is this a good thing or bad thing? Hence the ensuing weeks of cleaning house that would make Martha proud. After a flurry of scrubbing, adding, deleting and spit-polishing, the List is Shiny. It has Potential. A solid Gold foundation to build on. And you, dear reader, are Gold.

It’s probably no surprise that the process of acquiring new customers comes with one of the higher price tags of any of your marketing initiatives. The value of growing your customer base is obvious: the potential to sell more products or services. Moreover, increasing customer loyalty will reduce your marketing costs by providing you with a growing number of prospects and customers that can be easily and efficiently communicated with.

Wall Street had a stormy 2008, but there is a silver lining: Industry leaders are now turning to all things “eco” as a new source of (genuine?) green. Here are the top five green marketing stories from a volatile year—and what they may mean for your business in 2009.

Try Google’s new search-based Keyword Tool (www.google.com/sktool). With this tool you can get a better bearing on what your potential customers are searching for in your industry and which keywords you should use in your web site and online marketing strategies.

It’s almost impossible to talk about the Internet, web redesign or E-Marketing without touching upon aspects of Social Media. This is something that has been growing over the past few years as Blogging and RSS have gained popularity and dominance over the web.

As we enter into 2009 and many companies are turning to E-Marketing Strategies, TrueNorth wants to remind you all of the governing laws for using email as a commercial tool. These are guidelines, these are laws.

The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.