One of the largest tasks we face everyday at work is how to find information faster. We all know that if you put in a search in Google you will be met with paid ads and about a million results that are really nothing but crap. So most of your time is spent sifting through it all to find what you are looking for. TrueNorth has a couple nifty tricks for you to help speed up your search as well as come up with more qualified results.

Try Google’s new search-based Keyword Tool (www.google.com/sktool). With this tool you can get a better bearing on what your potential customers are searching for in your industry and which keywords you should use in your web site and online marketing strategies.

You are probably wondering what all of this talk of RSS (RSS feeds, aggregators and readers) is and are having trouble figuring it all out. TrueNorth wants to help you out. If you haven’t noticed, Northwinds uses RSS to distribute email as well as updates directly to you. So knowing how to use and manage it is kind of a big deal. Once learning how to receive the feeds on your favorite subjects, you may not browse the Internet the same again. You have been warned.

It’s almost impossible to talk about the Internet, web redesign or E-Marketing without touching upon aspects of Social Media. This is something that has been growing over the past few years as Blogging and RSS have gained popularity and dominance over the web.