The Strategist
The Strategist (3)
Social Media Technology: An Online Dialogue with Your Customer
A true subject of my generation I am a social networking addict. Maintaining profiles on Facebook, Twitter, LinkedIn and more I’m connected to friends, family and people from all over the world, some I quite frankly don’t even know. As such, I’ve been excited to see companies starting to take interest in using social media technology in order to expand their marketing communications. Many are beginning to develop Facebook pages, encouraging their customers to become “fans.” These fans help spread brand and company awareness through their own variously connected networks. However, this is just the beginning on where this new technology is going to be able to take us from a marketing perspective.
Ashley, our Chief Executive Intern, gave a blank look when I mentioned our mailing list was FUBAR. Is this a good thing or bad thing? Hence the ensuing weeks of cleaning house that would make Martha proud. After a flurry of scrubbing, adding, deleting and spit-polishing, the List is Shiny. It has Potential. A solid Gold foundation to build on. And you, dear reader, are Gold.
Five Small-Business Email Customer Lifecycle Tactics
It’s probably no surprise that the process of acquiring new customers comes with one of the higher price tags of any of your marketing initiatives. The value of growing your customer base is obvious: the potential to sell more products or services. Moreover, increasing customer loyalty will reduce your marketing costs by providing you with a growing number of prospects and customers that can be easily and efficiently communicated with.