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Wednesday, 19 August 2009 18:02

FUBAR

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Ashley, our Chief Executive Intern, gave a blank look when I mentioned our mailing list was FUBAR. Is this a good thing or bad thing? Hence the ensuing weeks of cleaning house that would make Martha proud. After a flurry of scrubbing, adding, deleting and spit-polishing, the List is Shiny. It has Potential. A solid Gold foundation to build on. And you, dear reader, are Gold.


You are on the TrueNorth mailing List. This means: you are a client and as such we want to give you as much value added service as possible, or, you have been referred to TrueNorth by someone you know that really likes us.

But let’s talk about you and your List. You have an exceptional mailing list or perhaps a CRM tool that you’re mighty proud of. The world NEEDS to know about your great products and services. They need to know you are experts in your field. But what to do about all this greatness and how to enlighten the world?

Enter TrueNorth. We can help. How about new online communication tools like email blast tools that actually work and online newsletters? Inexpensive to set up and easy-to-use. Want more truly effective ideas you can really use? Give us call and let’s have a chat.

E-newsletters are a cheap and effective marketing tool for any business in this tough economy. If your list is in good shape, you have already saved a fortune in time and effort to prepare for your mailing. And, there is a low upfront cost to set up your program. Once the keys are handed over from us, you can use your e-mail marketing tool practically free. No more expenses in layout, printing, addressing and postage … every time you want to communicate.

An e-newsletter is the difference between a meaningful communication from you (that progressive, eco-friendly firm that uses the internet to market themselves) or a superficial old-fashioned brush off the desk into the circular file. You can also tailor an e-newsletter focused at prospective customers and existing.

The benefits of a successful e-newsletter are numerous — it enhances your company’s reputation, shows that you are more progressive, generates leads and improves your company’s ongoing relationship with existing clients.

In the meantime, in keeping with the spirit of making sure the TrueNorth List stays shiny, we’re giving you some options. If you would like to continue receiving our newsletter [after all, it's free], subscribe and it will arrive fresh-faced in your inbox quarterly. BONUS if you forward it to somebody else. If your inbox is groaning at another delivery [however brilliant and shiny], just send a friendly ‘no thanks’ with a lead to unsubscribe. We will miss you sorely.

Last modified on Wednesday, 16 September 2009 15:40
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