News and Events

Ashley Cole will be Guest Blogging on Isreali Wine Direct

Monday, 13 April 2009 00:00

TrueNorth’s very own Ashley Cole will be doing some writing for Isreali Wine Direct, you should check it out. Here is the announcement from their site.

ANNOUNCING: Guest Blog Post Series on the Interplay between Wine Region and Wine Value & Taste

Is the Value of the Corporate Home Page Lessening?

Friday, 12 December 2008 00:00

By Doug Lenos on December 1, 2008

Doug LenosI raised this question during my OMS presentation in San Diego recently. The premise is this: with the advent of search engines, the ‘overall value’ of the home page to a corporate website has lessened. Traditionally, a visitor’s first exposure to a company is its home page, working down into the site to uncover the information they’re seeking. However, the maturation of search engine technology has changed that.

Where Cell Phones Go to Die

Friday, 29 August 2008 00:00

People are recycling more mobile phones each year.
By Kate Greene

If you’ve recently replaced your cell phone, you’re not alone. More than half a billion cell phones were swapped for newer models in 2007, according to a study by the research firm Gartner. In the past, these phones might have been tossed in the garbage or just stashed in a drawer, but an increasing number of cell-phone vendors are promoting take-back programs, which make recycling an easier option for consumers. A discarded phone has a good chance of landing at ReCellular, the nation’s largest cell-phone recycling facility, which is based in Dexter, MI. If the phone’s in good shape, it’ll be refurbished. Otherwise, it will head to Sims Recycling Solutions, a smelter outside of Chicago.

ICANN vote stirs worries of domain chaos

Thursday, 17 July 2008 00:00

The decision to allow custom top-level domains will be a “nightmare” for brand managers, analysts and lawyers have warned

On Thursday, the Internet Corporation for Assigned Names and Numbers (ICANN) voted to allow–in addition to more traditional top-level domains (TLDs), such as .com and .org–theoretically any TLD at all, as long as it is no more than 64 characters long. The application process for such custom TLDs looks set to be arduous and the criteria reasonably rigorous, but observers say the new system will create confusion.

Leonardo Project - Current technology helps the world understand the past

Tuesday, 15 July 2008 00:00

KODAK INDUSTREX ACR-2000i Digital System gives paleontologists their first look inside a mummified dinosaur.

Meet “Leonardo” (Brachylophosaurus Canadensis)—the most complete dinosaur fossil ever discovered. Tens of millions of years after his demise in primeval Montana, his remains are still 90% covered with fossilized skin, the pattern of its body scales clearly visible. He may have had a face only his mother could love, but paleontologists think he’s excitingly handsome, and they are convinced there is a wealth of knowledge in still more fossilized soft tissue lying beneath his rocky skin.

Monroe County Department of Environmental Services (DES) Chet Calendar Remake

Monday, 11 February 2008 00:00

As seen in the Monroe County DES 2007 Annual Newsletter

For the past decade, our Chet the Cheetah has spent his time educating third graders about the 3R’s in recycling. About a year ago, Pat Collins, Russ Rutkowski and Kimie Romeo decided that it was time for Chet to graduate into the fourth grade. This decision came after careful consideration of the New York State Standards for Leaning in the four core subject areas (Math, ELA, Science and Social Studies). Chet’s moving up began with small step in transition for the last calendar year and was completed with the design and printing of the 2007-2008 Chet Calendar by TrueNorth Marketing.

The Afterlife of Cellphones.

Sunday, 13 January 2008 00:00

1. Cellphones in Hell

Americans threw out just shy of three million tons of household electronics in 2006. This so-called e-waste is the fastest-growing part of the municipal waste stream and, depending on your outlook, either an enormous problem or a bonanza. E-waste generally contains substances that, though safely sequestered during each product’s use, can become hazardous if not handled properly when disposed. Those products also hold bits of precious metals like silver, copper, platinum and gold.

Kris Boyle, Owner of TrueNorth Marketing Speaks About Having it All in the January 2007 Issue of Business Strategies Magazine.

Monday, 22 January 2007 00:00

The concept of “having it all” is widely promoted by the media. Can women really live up to that image?

KB. Having it all is great but doing it all, is where that perception meets reality. If a woman decides to have it all, she should check her intentions first. I can live harmoniously running a business, having a family and a good lifestyle because I choose to – not because I feel I have to. Have you ever heard a colleague complain that they are overextended, stressed or in a bad relationship? Some people can be upper-class slaves to their possessions and lifestyle by making choices that were not good for them in the long run. The perception of their goal was to have it all, but the intention to do it and the stress encountered to achieve it, were not considered for a lifetime of sustainability.