Structure and Strategy Request for Proposal Documents/Site Specs Creative Services Email Marketing Social Network Marketing

TrueNorth’s web site solutions are based on purpose, functionality and design. Whether you are looking for a web site that conveys your firm’s value proposition above all else, or a comprehensive e-commerce solution, we have the expertise to meet and exceed your needs. It all starts with a comprehensive review of your current site or a new site’s goals and objectives. Then, a site strategy and functionality document is drafted that details the site design and development requirements necessary to achieve the goals and objectives. Finally, an estimate summarizes the documentation. This estimate can be based on a budget or is used to establish a budget.

In some cases our web site structure and strategy consulting services are used to create web site “Requests for Proposal” (RFP’s) in order to allow customers to compare pricing and services from other web site developers. By preparing a web site spec for RFP’s, clients can compare costs without the confusion of different solutions that may or may not meet their needs and goals.

Our creativity is woven into every web site solution. Design is driven by many factors; corporate graphic standards, the most effective graphical user interface (GUI) based on industry trends, and usability based on competitive sites and target market research. All design considerations are then taken to implementation. Usually, several designs are submitted and the customer and TrueNorth work together for a final design that meets all needs in branding and usability.

In addition to web site design, TrueNorth offers e-mail blast campaigns as stand-alone announcements or as integrated components in conjunction with marketing campaigns. We have experience in writing and deploying e-mail campaigns through our e-blast service provider in which we can provide statistical reports after deployment. Or, we can prepare e-mail campaigns for clients to send out through their own service providers.

TrueNorth also plans, manages and administrates social media marketing tools such as Twitter, Facebook and blogs. We will design synergistic social media pages and write tweets, posts and blogs for clients that want to increase customer awareness, search engine returns, enhance their presence online, and promote their product and service more effectively with customer interaction. Our clients use social media to gain knowledge and understanding of their customer’s perceptions and needs through an online dialogue.

Branding Advertising Design Brochures and Catalogs Direct Mail Campaigns Copy Writing Public Relations Graphic Effects Trade Show Support Event Planning

TrueNorth provides integrated marketing support to firms that are looking to outsource their marketing communications needs by project or by campaign. We also serve as the marketing arm representing clients as the agency of record for media placement, print production management, web site maintenance and other on-demand needs.

When it comes to per-project service, our long-standing relationships with many of our clients allows them the peace of mind that when they don’t need marketing services that’s OK, and when they do, they can count on us to answer the call. By partnering long-term with TrueNorth there is an intimacy you can count on whether you call us once a week or once a year and no time consuming input meetings and learning curves companies can experience by using a different agency for different projects. Once we are knowledgeable in a business or industry and it’s target markets, we are an excellent resource on an as-needed basis not just for that company, but any business that is similar in nature. Our marketing support service is an excellent way to experience working with TrueNorth on a project to see if we are a good fit as a business partner.