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Strategic Marketing

Strategic Marketing

With annual marketing plans ranging from $50K to $250K, our clients enjoy the peace of mind that they are on track throughout the year in achieving marketing goals and on budget based on a pre-planned marketing strategy and tactics calendar. Our marketing plans include identifying sales and product awareness goals and objectives for the year, identifying the best methods and tools for achieving those goals, establishing a budget and calendar for tactical deployment, creating the campaigns and marketing tools and managing the activities for the client on a monthly basis.

If a client is launching a new product or looking to refresh brand awareness, TrueNorth can help in the strategy and planning for a marketing campaign to generate awareness and reach sales goals.

In addition, TrueNorth is adept at market research. Clients use our ability to delve into an industry or target market and find the information they need to position their company for brand or product awareness. They utilize our analytical skills to benchmark their company against the competition in order to identify their unique value proposition in their industry and leverage that message in marketing communications. And if a company is looking to expand into a new market, TrueNorth will do in-depth market research to educate the client on the most effective ways to penetrate the new market including the best marketing communications messaging and tactics.

Testimonials

“The feedback regarding our new website, from in-house stakeholders to the brokerage community and individuals far and wide, has been nothing short of outstanding. It was a distinct pleasure working with a team that was quick to understand our business, listen to our ideas, make suggestions and give guidance from both past experience and knowledge of cutting-edge technology, and bring results that push the envelope. And besides that, you are just real nice people. Thanks for your help, patience and expertise.”

Marc Goldfischer
Marketing Manager

Buckingham Properties, LLC

“From our first year in business to becoming Rochester’s Number One Fastest Growing Company, trueNorth has been there to help every step of the way.”

Eileen Yatteau
Marketing Manager

Global Communications Solutions

GCS

“I believe good marketing is such a crucial factor in growth. Thanks for your consistent efforts and great results."

David Frink,
Business Development

The Ideal Group

“If there is one thing I have learned it's the importance of quality vendors and the relationships you build with them. Every year TrueNorth manages to improve on the design quality of our 80-page product catalog. The creativity and professionalism that TrueNorth has demonstrated makes them a preferred marketing supplier”

Jim McDermott
President

Graphik, Inc.

graphik

“Our GetThere representative really likes the Travel Connection logo you designed.” He said "Its cool, I've never seen one like it".

Cathy Corts

Bausch & Lomb

bausch and lomb

“True North's understanding of the web and corresponding technologies helped us create a web site with all of the features and benefits needed to be successful. Truenorth's excellent design and development skills produced a fantastic looking and working site on time and within budget.”

Michael Shacket,
Owner

cpaTrax

cpaTrax

“The TrueNorth team put together an awesome website for us. I can honestly say that we got a $50k looking website for $20k. Customers tell us that we have the most professional looking website in our industry.”

Mark Chaney,
President

Calvary Automation, Inc.

Calvary Automation

“We consider trueNorth an extension of Davenport Machine, they are an excellent on-demand creative resource.”

Robert J. Brinkman,
CEO

Brinkman International Group

brinkman

“Thank you for the outstanding job you did within a demanding time frame on our brochure. It looks great and will help us market more effectively.”

Deb Nicholas

Sage Group, Senior Living Experts, Rochester NY

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