Structure and Strategy Request for Proposal Documents/Site Specs Creative Services Email Marketing Social Network Marketing

TrueNorth’s web site solutions are based on purpose, functionality and design. Whether you are looking for a web site that conveys your firm’s value proposition above all else, or a comprehensive e-commerce solution, we have the expertise to meet and exceed your needs. It all starts with a comprehensive review of your current site or a new site’s goals and objectives. Then, a site strategy and functionality document is drafted that details the site design and development requirements necessary to achieve the goals and objectives. Finally, an estimate summarizes the documentation. This estimate can be based on a budget or is used to establish a budget.

In some cases our web site structure and strategy consulting services are used to create web site “Requests for Proposal” (RFP’s) in order to allow customers to compare pricing and services from other web site developers. By preparing a web site spec for RFP’s, clients can compare costs without the confusion of different solutions that may or may not meet their needs and goals.

Our creativity is woven into every web site solution. Design is driven by many factors; corporate graphic standards, the most effective graphical user interface (GUI) based on industry trends, and usability based on competitive sites and target market research. All design considerations are then taken to implementation. Usually, several designs are submitted and the customer and TrueNorth work together for a final design that meets all needs in branding and usability.

In addition to web site design, TrueNorth offers e-mail blast campaigns as stand-alone announcements or as integrated components in conjunction with marketing campaigns. We have experience in writing and deploying e-mail campaigns through our e-blast service provider in which we can provide statistical reports after deployment. Or, we can prepare e-mail campaigns for clients to send out through their own service providers.

TrueNorth also plans, manages and administrates social media marketing tools such as Twitter, Facebook and blogs. We will design synergistic social media pages and write tweets, posts and blogs for clients that want to increase customer awareness, search engine returns, enhance their presence online, and promote their product and service more effectively with customer interaction. Our clients use social media to gain knowledge and understanding of their customer’s perceptions and needs through an online dialogue.