Marketing Collateral and Advertising Copy Writing:
With every marketing tool we design, careful consideration has to be made on how the copy fits into the the piece, including copy's tone and theme based on the target market and creative concept. TrueNorth writes almost all of the copy that goes into our collateral, advertising, direct mail, PowerPoint and web site design projects. If you are interested in reviewing samples of our sales and marketing copy, please contact us for PDF files of any of the pieces you see in our web site portfolio.

Examples

• BrinkmanInternational Ads
• AmericanFiber Postcard Layout

Trade Magazine Articles and Technical Writing:
Professionally written magazine articles can elevate your company from a member of a niche market supplier in your field to the perception of an industry leader. Your corporate innovations and ideas are what will set you apart in this global marketplace. Presenting them in a clear, concise manner, that will motivate the reader to want to know more, could convert a reader into a prospective customer.

Examples

• Davenport Machine, Anderson Fittings Article
• CJWinter, ER Series Attachment Article
• Carestream Health, Leonardo Article
• Carestream Health, Buff State Article

Press Releases:
Press releases are powerful tools to help generate low-cost company exposure both in print and online. In fact, few people realize that press releases that they regularly post on their own web sites can be used for more than just attracting publicity. Another key benefit of online press releases is that they allow you to capture naturally high rankings in the search engines. So, when you post your press releases and distribute them for posting on industry relevant web sites, you're very likely to get ranked in many top search positions.

Examples

• Turnout Express
• Brinkman Lab RIT Dedication
• EnviroSolutions Tire Removal
• EnviroSolutions It's a Wrap

White Papers:
White papers refer to documents used as a business-to-businesses marketing or sales tool the reveal, in highly in-depth and technological way, the benefits of a product or services particular features and benefits to the customer or marketplace.

White papers are almost always marketing documents designed to promote a specific company's solutions or products. As a marketing tool, white papers are often used to establish thought leadership, make a business case, or to educate customers.

There are three primary types of commercial white papers:

• Business-benefits: Focuses on making a business case to executives
• Technical: Helps influencers (like engineers) to understand how a concept or technology works
• Hybrid: Combines high-level business focus and technical details into a single paper

Example

• Carestream NDT Mythbusters