Strategic Marketing Plans

A strategic marketing plan is an excellent investment for a company looking to ensure their marketing efforts are working to generate business growth and brand awareness using consistent, relevant messaging to the marketplace. Strategic marketing plans are also extremely important activities in the overall process of new product development and deployment into the marketplace.

A strategic marketing plan can determine a product or company’s strengths and weaknesses in certain target markets and identify how that information can be leveraged for effective marketing messages and tools.

Typically a strategic marketing plan includes:

• Introduction
  • Where Are We Now?
  • Corporate Analysis
  • Industry Analysis
  • Competitive Analysis
• Where Do We Want to Be?
  • Company Objectives
  • Identifying Target Markets
• How Might We Get There?
  • Marketing Tactics Recommendations for
    • Increasing Presence in Industry
    • Increasing Reach to Potential Customers and Buyers
  • Marketing Tactics Development
  • Marketing Tactics Deployment Calendar
• How Do We Ensure Safe Arrival?
• Measuring Results

Every marketing plan, whether it is for small business, a product launch or Internet marketing, should be well organized to ensure that all relevant information is considered and included. There are many ways to organize a marketing plan. TrueNorth uses different marketing plan approaches depending on the clients need. Marketing plans are written for strategic business units, product lines, individual products/brands, or specific markets. Although the actual outline used may be different, most plans will share common elements.